India's Eyewear OS

The platform that helps optical India see clearly

Blurry connects 5,000+ independent optical retailers, eye clinics, and supply chains across Tier II & III India — with smart ordering, patient care, and AI-powered inventory.

✓ 5,000+ Target Retailers
✓ 4 Platform Layers
✓ Seed Round 2025
📦
Order Dispatched
Retailer, Lucknow · 2m ago
Retailer Dashboard
↑ 12% this week
₹1.2L
Monthly Orders
248
SKUs in Stock
₹30K
Credit Available
Frames₹54,000
Lenses₹38,000
Accessories₹16,000
Order #BL-2048 · 12 SKUs
Delivered
Order #BL-2049 · 8 SKUs
In Transit
Order #BL-2050 · 24 SKUs
Processing
💊
AI Reorder Triggered
Progressive lenses running low
5,000+ independent optical retailers 80% of India's optical market is unorganised 500M Indians need vision correction ₹6B market opportunity 48–72hr delivery anywhere BNPL credit for every retailer WhatsApp patient automation AI-powered demand forecasting 5,000+ independent optical retailers 80% of India's optical market is unorganised 500M Indians need vision correction ₹6B market opportunity 48–72hr delivery anywhere BNPL credit for every retailer WhatsApp patient automation AI-powered demand forecasting
The Problem
India's optical retail is running on pen & paper
01

No digital ordering

Retailers call distributors on WhatsApp. No price transparency. No stock visibility. No bulk benefits.

02

No patient intelligence

Clinics lose 70% of patients after first visit. No Rx history. No follow-up reminders. Revenue lost every day.

03

No working capital access

Small retailers can't get credit from banks. They're stuck buying only what they can afford upfront.

Blurry Solves This
→
One ordering platform for everything

10,000+ SKUs, transparent pricing, real-time stock, 48–72hr delivery.

→
Patient CRM + WhatsApp automation

Never lose a patient. Automated lens replacement reminders. Prescription history forever.

→
BNPL credit scored automatically

7–30 day credit terms. No bank visits. Creditworthiness built from order behaviour.

→
AI-powered demand forecasting

Know what to order before you run out. 15–20% fewer stockouts from day one.

The Platform
Four layers, one connected ecosystem
Each layer serves a different stakeholder — but all the data flows together, making the platform smarter with every transaction.
🛒
10,000+ SKU Catalogue
ElasticSearch powered. Real-time availability. Transparent pricing. Filter by brand, power, material.
💳
BNPL Credit Engine
7–30 day credit terms. Auto credit-scored from order history. UPI & bank transfer. Razorpay powered.
📊
Retailer Analytics
Monthly spend, top products, order history, credit utilisation. All in one dashboard.
🚀
48–72hr Delivery
Multi-city warehouses. Shiprocket + Delhivery. Proof of delivery. Real-time tracking.
📋
Prescription POS
Scan or manually enter Rx. Link to patient. Invoice instantly. ABBYY OCR for prescription scanning.
👤
Patient CRM
Full Rx history. Family linking. Follow-up scheduling. Contact lens reminders. Never lose a patient.
💬
WhatsApp Automation
Lens replacement alerts. Annual exam reminders. Coating upgrade nudges. 360Dialog API.
💰
Revenue Share
25–30% to the clinic. Auto-calculated. Monthly payout via Cashfree. Fully transparent.
🏭
Vendor Management
Onboarding portal. Product listing. Compliance documents. Performance scorecards.
📦
Warehouse Ops
Multi-city network. Delhi + Lucknow Year 1. Barcode/QR. Pick-pack-ship. Inbound QC.
🔮
Demand Forecasting
SKU-level prediction. LSTM/ARIMA models. 90-day rolling. Automated reorder triggers.
🗺️
Route Optimisation
Multi-courier. Google Maps integration. Real-time tracking. Proof of delivery on every order.
💡
Dynamic Pricing
Market-aware. 3–5% margin uplift. Competitor signals. Demand elasticity. Reinforcement learning.
❤️
Retailer Health Score
Order frequency. Payment behaviour. Growth trajectory. Credit risk. All scored automatically.
👓
Vision Trend Analytics
Anonymised Rx data. Regional myopia trends. Sellable market intelligence from Year 3.
⚡
Real-Time Event Stream
ClickHouse analytics. Apache Kafka. Sub-second dashboards. Anomaly detection.
The Opportunity
Why India's optical retail needs Blurry now
80%
Market Unorganised
80% of India's optical retail has no digital infrastructure. We're building the rails.
₹6B
Market Size 2024
India's eyewear market growing at 11–15% CAGR — one of the fastest in Asia.
500M
Need Vision Care
Half a billion Indians need corrective eyewear. Less than half have access today.
1:70K
Optician to Population
1 optical store per 70,000 people in India — the supply gap that drives our growth.
15%
Fewer Stockouts
AI demand forecasting reduces stockouts by 15–20% from day one for our retailers.
25%
Higher Revenue
Clinics on Blurry's nano store model see 25–30% revenue uplift through better patient retention.
Who We Serve
Three stakeholders. One platform.
🏪
Optical Retailers
Independent shops in Tier II & III India
Order 10,000+ SKUs from one app
7–30 day BNPL credit — no bank visits
48–72hr doorstep delivery
Business analytics dashboard
AI product recommendations
👁️
Eye Clinics
Nano stores embedded in eye clinics
Prescription POS at the chair
Full patient history & CRM
Automated WhatsApp reminders
25–30% revenue share, auto-paid
Daily sales & conversion reports
🚚
Manufacturers & Vendors
Supply chain & distribution partners
Digital vendor onboarding portal
Consolidated bulk order processing
90-day demand forecasts
Performance scorecards
Quality SOP compliance tools

Ready to bring clarity to your optical business?

Whether you're a retailer looking to modernise, a clinic wanting to retain patients, or an investor excited by India's eyewear opportunity — let's talk.